The cognitive new dealKeynote
Every use of AI is a deal. Most organisations have never read the terms and are paying the default price.
As a keynote, on a panel, or as the person asking the questions. On what AI gives, what it takes and who decides.
Your organisation adopted AI and the gains are real.
Faster drafts, research in minutes, a level of output that used to need more people.
Something was given up in exchange, and nobody wrote it down at the time. Not through carelessness. The interface sets the terms by default and never presents them for signature.
A room is where an organisation reads them out loud for the first time.
What the argument is
The cognitive new deal is episcope’s name for that exchange. Time and reach on one side, attention and understanding on the other. Not better, not worse, different.
A deal reads on four lines: the object, the price, the small print and the room for manoeuvre. Most organisations have read the first one.
Every cost is proven. None is a fate. The price is a tax rather than a debt, paid per use, and the default price is what you pay when nobody negotiates.
The move available to a leader is to state the terms rather than inherit them.
What the room leaves with
A reading grid
Four lines to read any AI deal, from a prompt to a rollout.
Four questions of a good deal
One slide, photographed by the room, reused on Monday.
A cost table
Six documented costs, each with its study and its lever.
Two decisions
What you keep, and where the time goes.
Behind it, twenty-five studies read to the end and two rooms of practitioners, in Paris and Berlin, where the argument is tested before it reaches a stage.
Three ways into a room
Keynote
The argument, held start to finish. For a room that needs a position it can repeat on Monday and defend on Tuesday.
For a main stage, a comex or a learning week.
Panel
The position, brought to a table that does not already share it. For a room that needs to watch the argument survive contact.
For a summit, a debate or a sector event.
Interviewer
The questions rather than the answers. For a room that has someone worth hearing and needs the right person asking.
For a fireside, a masterclass or a founder in conversation.
What people say
From the substance to your vision and the delivery, the way you made complex concepts easy to understand, left a lasting impression.
Margaux provided us with a comprehensive overview of the initial studies on the subject, while also offering practical advice on how to use AI effectively.
The workshop was very well prepared and insightful. The whole team felt both aligned and excited about what AI could do with and for us.
I wasn’t sure about the workshop before but I can now see how much AI could support me in my work. It was very clear, thank you.
Practicalities
In French or English. In person or remote.
One alignment call beforehand, so the examples come from your sector rather than mine and the argument lands where your leadership already stands. The room is kept moving: numbers are guessed before they appear, hands go up. One round of back and forth on the framing afterwards.
And when a room has heard the argument and wants to apply it to its own work, that is a different format: the workshop
Start a conversation.
Fifteen minutes to work out whether this is a fit for your room. No deck. If it is not a fit, that is a useful outcome too.
Or ping me on LinkedIn